To be clear, Black Friday is still the busiest shopping day of the year.
"In 2019, shoppers can research and purchase items from the comfort of their own home via everyday accessories such as laptops, iPads and iPhones".
"Black Friday isn't as important as it was in the past, but it is still the biggest shopping day", Sides said. "The dirty little secret of Black Friday - and its cousin, Cyber Monday - is that the best deals are still to come".
Check the sales pamphlets of various stores, use price-comparison sites online, and make sure you are actually getting a great deal. The organization predicted about 113 million Americans would shop in store or online today - the most of any day between Thanksgiving and Cyber Monday.
Black Friday shopping in Chicago is "pretty quiet.' FOX Business" Grady Trimble with more.
Black Friday is one of the biggest shopping days of the year for brick-and-mortar retailers. Still, that's up from 25% who thought similarly a year earlier.
Analyst Rod Sides of Deloitte LLP says Black Friday shopping is off to "a really good start". And it is the best day to shop for sporting goods, computers and apparel, while those who want to get deals on TV's, appliances and jewelry should aim for the following day. "Everyone is going through the same pandemonium you are, so it's a good time". As Thanksgiving this year happens very late in November, Black Friday follows on the 29th of November, with Cyber Monday falling on December 2nd.
The Black Friday shopping season saw Walmart's online sales grow by 23% over the same period a year ago, while Amazon's rose by 25%. Younger generations of shoppers will be competing to snap up the bargains as Gen Z (73%) and Gen Y (65%) are the shoppers most likely to have waited patiently for a sale to buy products they have their eye on.