Amazon, which now focuses its efforts on its own midsummer deals holiday, Prime Day, is touting discounts of just 25.4%. They say it's important to do your research before you buy to make sure it's really good for you.
When looking at the two-week period surrounding Black Friday itself - including sales prices in the week before and after - Which? found that three quarters (74%) of products were cheaper or the same price in the six months after.
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Which? found that 61 percent of the products it looked at, including smart speakers, coffee machines and tumble dryers, were available for cheaper in the six months before last year's sale, and that 74 percent were cheaper at some point in the six months after. But you can snag certain Black Friday TV deals online starting late on Wednesday night, and some TV sales are live right now. The holiday shopping season also gets under way at Walmart earlier than in previous years.
Black Friday is the time when all the retailers and device-makers roll out their deals, using the allure of discounts to try and get you to spend all your hard-earned cash on stuff. Walmart typically kicks off its online Black Friday sale on November 27th, the day before Thanksgiving.
Only 5% of deals on Black Friday will actually offer products at their cheapest, according to a new report from consumer group Which?
Amazon released a preview of its deals for Cyber Monday.