A few of Musk's defenders suggested he was essentially playing 3D chess, and that the broken glass was a stunt to get more publicity.
This led a clearly sheepish Musk to say "at least it didn't go through" and that there was "room for improvement".
Tesla is also now up against another Michigan-based competitor, Rivian, a start up that plans to begin selling its own electric pickup next year.
"Well, maybe that was a little too hard", Elon joked, adding, "We threw wrenches, we threw everything".
The truck is made of the same alloys used in spacecraft and the windows are made of armored glass.
"We wanted to show you something different... and we need sustainable energy now".
During a wild event at Tesla's design studio, which shares a lot with SpaceX's headquarters in LA, Tesla unveiled its latest vehicle: Cybertruck. Now the market is dominated by enormous auto firms like Ford, General Motors, and Fiat Chrysler, all who produce fossil fuel reliant cars. The flagship Cybertruck can go from 0-60 miles per hour in under 2.9 seconds thanks to its tri-motor, while the single-motor Cybertruck can do 0-60 in less than 6.5 seconds.
Then Musk asked von Holzhuasen a question that may haunt him for some time: "Can you try and break this glass, please?"
Despite the snafu, the Cybertruck got enormous publicity, and scores of customers have placed $100 deposits for a vehicle that won't be in production until late 2021 at the earliest. Dubbed the Cyberquad, Musk confirmed on Twitter today that the two-person ATV will be available "first" as an option for Cybertruck buyers.
He also tweeted that the design was partially inspired by the James Bond flick The Spy Who Loved Me. Three ranges will be on offer, with "250-plus" miles at the low end and an astounding "500-plus" miles at the top.