Specifically, the new feature lets users hide certain replies on their tweets that they may find objectionable or unfit for public consumption and is created to give people more control over their conversations on the site.
The feature, which has previously examined within the usa, Canada and Japan, is segment of Twitter's efforts to tidy up abusive disclose and make the social media platform extra consumer-suitable.
During tests it carried out, Twitter revealed that people mostly hide replies they think are irrelevant, off-topic or annoying.
To hide a reply, click or tap the downward arrow icon next to the tweet you want to hide.
Despite that low percentage, Twitter still plans to ask users if they want to block particular users after employing the "Hide Replies" feature. This way, you have more control over the conversations you start, but people can still see the entire conversation, Twitter said this week.
"To give you more control over the conversations you start, we tested the option for you to hide replies to your tweets". Only the headline has been changed. It also found people were using this instead of harsher noise reduction controls, like block or mute.
Without the "Hide Replies" feature, "Repliers can shift the topic or tone of a discussion and derail what [a tweeter and her or his] audience want to talk about", Xie admitted on Thursday. An author can also view a hidden reply and unhide it.
Twitter is letting users become their own moderators. Afterward, an icon will show people replies are hidden - and those are hidden on another page, not below the tweet. It's willing to change and evolve its features over time as it learns what works and scrap changes that don't. If Twitter is ever able to turn things around by way of its feature set, it would be a marvel of product management.
Twitter says it's rolling this feature out to iOS, Android, Twitter Lite and Twitter.com from today, so you should see it pretty soon.