Here is Facebook’s new logo

Facebook's new corporate

Facebook's new corporate

"The new branding was designed for clarity", writes Antonio Lucio, Facebook's chief marketing officer, in a blog post introducing the new designs.

This new Facebook logo is going to start appearing in the branding for those properties to help inform consumers that they all exist under the Facebook umbrella. Rather, this is Facebook reestablishing its identity as it becomes a more complicated-and scrutinized-company. This will be useful for when you use Instagram, for example.

The firm claims that the new Facebook logo is a method to better communicate the ownership structure of the firm to people and businesses that use Facebook to connect.

Next up are the in-app branding changes coming later to Instagram and WhatsApp.

Facebook has a new company logo, launched as the social network continues to face criticism from lawmakers and users for how it handles personal data and regulates lies in political adverts. Though the font and the capitalization will be consistent, Facebook will use different colors for the logo depending on where it's applied. The company will henceforth be branded as FACEBOOK, because of reasons.

Lucio said that they were considering changing the name of the company but they did not want it to come across as if they are trying to run from the problems associated with its brand.

"We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal". Last month, a Pew Research survey found that only 29 percent of people in the US knew Facebook owned Instagram and WhatsApp. WhatsApp's co-founder Brian Acton even issued a call to "delete Facebook" when the Cambridge Analytica scandal broke.

Its messaging applications WhatsApp and Messenger are each used by more than a billion people.

Lucio also made known that the company would bring other features to the apps while hinting that it had contemplated changing the entire company name.

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