As can be seen from the featured image, the new logo still looks like an 'e', but is more in line with the company's so-called 'Fluent' design language that was used to create new logos for all of the Microsoft Office components earlier this year.
There is no information now available as to why this logo was chosen. During the event, Microsoft talked a lot about Search and how it uses AI to offer results across Microsoft 365, Bing, Windows and Edge. Presumably, given Edge Chromium is a cross-platform offering, this will work hand-in-hand with the firm's newly-launched, all-in-one Office Mobile apps. Microsoft is clearly breaking from convention here to a Chromium version of Edge, and it'll be interesting to learn the company picked this specific layout.
Discovered by The Verge, Tom Warren writes that the "Edge icon was revealed in an elaborate Easter Egg hunt where Microsoft employees posted cryptic clues to a series of puzzles and images". Microsoft is making huge changes to Edge and hopes a fresh icon can clear Microsoft's tumultuous browser history. Microsoft is applying the underlying Chromium Blink rendering know-how, but is replacing very a couple of Chromium products and services with Microsoft equivalents.
A new tracking prevention default in Microsoft Edge. In that case, Microsoft says that it is "targeting" general available for the first stable, public release of Edge for January 15, 2020.
But if you want to get away from the prying eyes of Google, then Edge is a way out - even if you are surrendering your search and browsing data to another tech giant in Microsoft.
Chromium is an open-resource browser implementation that is applied as a foundation by a range of browser developers, which includes Google (with its proprietary Chrome browser), Vivaldi, Opera, Yandex, Courageous, and more.