Senator Kamala Harris is significantly curtailing and reshaping her presidential campaign in a bid to cut costs and boost her standing ahead of the the first-in-the-nation state of Iowa.
Democratic presidential candidate Kamala Harris, U.S. Senator from California, is slashing expenses as her campaign struggles to find traction with Iowans and raise money, according to Politico and NBC News.
Harris plans to spend significant time in Iowa again in November, including over Thanksgiving, her campaign said.
Harris campaign manager Juan Rodriguez announced the "organizational realignment" in a memo to campaign staff. Rodriguez and other campaign consultants will take a pay cut, existing contracts will be renegotiated at lower rates, and campaign staff at the Baltimore headquarters will be reduced and redeployed to Iowa.
In the memo, Rodriguez wrote that the decisions are "difficult" but "strategic", and will ensure Harris's campaign is "positioned to execute a robust Iowa ground game" and "a minimum 7-figure paid media campaign in the weeks leading up to the caucus".
In the memo, Rodriguez describes an "incredibly competitive resource environment" - competition for campaign cash among the large Democratic field. "This requires us to make hard strategic decisions and make clear priorities, not threaten to drop out or deploy gimmicks", Rodriguez wrote in the memo, Politico reports.
As the memo states, "Plenty of winning primary campaigns, like John Kerry's in 2004 and John McCain's in 2008, have had to make tough choices on their way to the nomination, and this is no different". The memo also doesn't say how many people will be transferred to Iowa.
A Real Clear Politics average of Iowa polls shows her tied for fifth place in Iowa with 2.7% support, well behind leaders Warren, Biden, Sanders and Pete Buttigieg, mayor of South Bend, Indiana, who are all in double digits in support.
But Harris has underperformed on the fundraising front. Elizabeth Warren of MA and Mayor Pete Buttigieg of South Bend, Indiana, have gained momentum in recent weeks.
However, in the same time frame, the former prosecutor spent almost $14.6 million, leaving her with around $10.5 million on hand, according to The Hill.
She has consistently posted middling quarterly fundraising hauls.