Apple unveils new iPhones, pricing for upcoming video streaming service

Apple event: iPhone 11 launch to be broadcast live on YouTube

Every iPhone ranked: from worst to best

There is always a lot of attention on Apple's big announcements and the iPhone is the king among them.

Among the original series Apple has teed up are The Morning Show, a drama starring Jennifer Aniston, Reese Witherspoon and Steve Carrell that is set against the backdrop of a TV network's morning news show, and For All Mankind, an alternate-history series about the space race in which the Soviet Union put a man on the Moon before the United States.

Apple Health: Apple announced three new health research studies. Apple Arcade will be accessible on iPhones, iPads, Apple TV and Macs. There's also a new 12-megapixel front-facing camera that will be able to capture wide-frame video in 4k, as well as slow-mo video.

The gaming service joins the tech giant's growing portfolio of subscription offerings, including Apple TV Plus - set to launch November 1 and also priced at $4.99 per month. When Apple launched the iPhone 6 in 2015, it did so with a new feature called 3D Touch. The iPhone 11 Pro and iPhone 11 Pro Max will offer improved camera features with an additional ultra-wide angle sensor.

Joswiak demonstrated new ways to use photo and video editing as well as Apple pencil capabilities.

The iPhone 11 starts at $699, while the Pro will start with a hefty price tag of $999.

The new generation of Apple Watch, the Series 5, was also unveiled. Multiple new designer bands and cases will also be available, including one from the super-boujee French fashion company, Hermès.

Despite all the tech upgrades to the iPhone, Apple Watch, and iPad, what we're probably most excited for are the new services. Also, an indefinite stream of new gaming titles for $4.99 doesn't sound too bad either.

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On stage, Apple exec Phil Schiller called the mode "computational photography mad science", touting how the system begins taking four long exposure and short exposure photos before you press the shutter button, then takes a longer exposure shot once you do press the button. Did Apple hit you with the exact updates you were expecting?

Has the selfie game as we know it just been changed for good?

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