Apple unveils $499 Series 5 Watch with always-on display

Apple Watch Series 5 smartwatch launched along with new iPad

Apple launches Watch Series 5 with always-on display

Now, it's getting an update.

Unveiled on stage at Apple's headquarters in Cupertino, California, on Thursday, the new version features a similar design to the Apple Watch Series 4 launched this time a year ago but with a new screen that can remain on all the time.

Turns out, they did - though the differences are fairly small.

The Apple Watch Series 5 comes in an assortment of new cases and includes worldwide emergency calling even if you don't have the cellular version of the device.

First up, kudos to Apple CEO Tim Cook for skipping the usual humblebrag at the beginning of the event: This always gets Apple events off to a bad start, and I appreciated him diving right into the announcements instead.

Previously, when you lowered your wrist, the screen went off, but now it will just go darker - allowing you to still tell the time.

Apple Watch Series 5 smartwatch launched along with new iPad
Apple Watch Series 5 Launched with Always on Display; Starting at $399

Other than that, there aren't many major differences between the Series 5 and Series 4. Apple claims it will have the same 18 hours of battery life as previous generations. So, you can see the time without lifting your wrist.

Fitbit (NYSE:FIT) shed some gains after Apple's services-focused event contained some new features for the Apple Watch. It makes it all feel very intentional and considered.

The new Watch 5 flaunts what Apple calls an LTPO (Low Temperature Polysilicone and Oxide) Retina Display. It means that, if you've ever inadvertently half-blinded yourself with glare checking the time in a darkened bedroom - or been caught looking at notifications when you should be watching TV with your spouse - that should be a thing of the past. This is one of the few features that the Apple Watch lacked compared with its competitors.

Apple enthusiasts looking to upgrade their iPad, iPhone and Apple Watch won't be disappointed.

Another new feature is an onboard Compass. There's also a stargazing app that uses the compass to display the precise direction of specific constellations. Fresh Nike and Hermes watch faces are incoming as well. The titanium version feels incredibly lightweight, much more so than the stainless steel and new ceramic version.

Apple sold 43m Apple Watches over the last two years, according to data from IDC, accounting for almost 50% of the global smartwatch market. Instead, it only says that the new product is "coming soon" to Apple Authorized Resellers.

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