The TV service will be part of Apple's TV app, which comes installed on the company's devices, and will also be accessible from third-party products, including Roku and Amazon Fire TV boxes as well as Samsung televisions. It was noted earlier this year that Apple was working behind the scenes to finalize deals "to license catalogs of already released content that'll supplement its original shows".
Apple is planning on rolling out its premium streaming service for US$9.99 per month starting in November.
Meanwhile, Apple has "committed" upwards of $6 billion to original programming, up from a previous $1 billion outlay, the Financial Times reported Monday, citing anonymous sources. The Morning Show was repped by stars Jennifer Aniston, Reese Witherspoon, and Steve Carrell, while a lavish sci-fi series called See was introduced by Jason Momoa and Viola Davis. This is different from the way Netflix launches series, which makes the whole season available to binge at one time.
This very big capital increase is a vote of confidence in Jamie Erlicht and Zack Van Amburg, whom Apple poached from Sony TV studios following the pair's incredibly successful run there overseeing original programming. Bloomberg speculates one version of this could be Apple tying its subscription services to its iPhone upgrade program.
Apple has officially launched its branded credit card for customers in the United States after previewing it for select users at the beginning of the month. Created to be used with Apple Pay, users can also request a physical titanium card free of charge through the app as well. In comparison, Netflix is expected to throw more than $14bn on TV shows and films this year.