Burger King to launch 'Impossible Whopper' nationwide next week

“We are really excited to be able to offer our new Impossible™ WHOPPER® to our guests across the country at an unbeatable value for a limited time,” said a Burger King executive

Burger King to launch Impossible Whopper nationwide next week after high demand for meat-free burger

Bloomberg reports that the fast-food chain will make Impossible Whoppers available in 7,000 US locations starting on August 8.

"We got ourselves into a supply-demand imbalance in which we frankly just did not anticipate the level of demand that came from consumers", said Impossible Foods' Senior Vice President of Product and Operations, Sheetal Shah.

Following Beyond Meat's rising popularity across the USA food market, rival Impossible Foods now looks to expand its reach in the imitation meat segment.

Burger King has priced the Impossible Whopper at $5.59.

Are those Impossible Burgers really all they're hyped up to be?

Burger King first tested its plant-based substitute product in St. Louis back in April and was expanded to six other markets.

American diners are increasingly seeking out meat-free options, and Restaurant Brands International Inc. -owned Burger King says 90% of the people who ordered it during the trial run are meat eaters. Impossible Foods uses genetic engineering to scale up the volumes of heme for production.

The chain will evaluate the Impossible Whopper's performance for roughly a few months before making a decision, Finazzo said, as it does before adding any new item.

CNN reported that Barclays predicts meat alternatives could eat 10 percent of the global meat sector and reach about $140 billion over the next 10 years.

"There's no reason to believe that this won't earn a more permanent place on our menu", he said.

Along with Thursday's announcement, Burger King staged a publicity stunt in NYC, during which they attempted to fool New Yorkers into thinking they were about to dine at an "Impossible Restaurant". A recent deal with a major meat processor will help Impossible increase its capacity.

Impossible has had so much interest that it's had trouble meeting demand.

Other fast food chains such as White Castle, Qdoba and Little Caesars, also serve the Impossible Foods product while Dunkin' and Tim Hortons have opted for rival, Beyond Meat.

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