Samsung calls Galaxy Fold ‘embarrassing’

Samsung Galaxy A80 with a rotating triple camera to launch in India this July

The Samsung Galaxy A80. Image Samsung

"At the moment, more than 2,000 devices are being tested right now in all aspects", he said. Even more impressive, while other reports have pointed to an overall decline in smartphone sales, Samsung's new flagships have actually improved its standing relative to sales in the United States market.

The Samsung Galaxy Fold was supposed to change smartphone form factors forever, but as we all know by now, the revolution will have to wait. "Some isseus we didn't even think about, but thanks to our reviewers, mass volume testing is ongoing".

Stephanie Choi, Samsung's global marketing head for the mobile division, says mistakes like this happen when you're pushing for innovations. This may seem like a damage control measure, similar to what they had to resort to for the exploding Note 7's, but in reality, the problem is a lot smaller in scale. "Our brand philosophy is "do what you can't", We make what can't be made, and do what can't be done".

In the meeting, DJ Koh went on to explain the decisions that led to the apparent failure of the first-generation Galaxy Fold, and assumed full responsibility for it.

Samsung teased the device now and again while still maintaining an air of mystery around it.

According to industry tracker Counterpoint Research, 16 million units of the Galaxy S10 were sold between March and May, which was more than sales of the Galaxy S9 series in the same period previous year. Koh said that he'd rushed development for the device. The Galaxy A50 smartphone is one of the few devices that features a decent triple camera setup in an under 20K budget.

With 5G, AI, AR, and VR, our everyday devices will be more interconnected than ever. Koh stated that the reason for the rush was due to the threat of Samsung's Chinese counterparts such as Huawei and Xiaomi also set to release its own foldable smartphones. "Give us a bit more time".

Samsung recently released a range of camera improvements to the Galaxy 10 and Note 9 phones, but not in the U.S. where the company sells slightly different variants of its flagships.

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