Game of Thrones fans freaked out last Sunday when someone noticed a Starbucks cup was located in one of the scenes during the fourth episode of Season 8 that aired on Sunday, May 5. As it turns out, this equated to an insane amount of free advertising for Starbucks.
Eagle-eyed fans of the show were quick to spot what looked like a takeaway coffee cup, which had been inadvertently left on screen on a table in front of Clarke's character, and news of the blunder was quick to do the rounds on social media.
A message tweeted on the Game Of Thrones official account previously said: "News from Winterfell". As per many reports, the cup was a Starbucks coffee cup.
Earlier in the week, HBO bosses took to social media to poke fun at the editing error by writing, "The latte that appeared in the episode was a mistake". In an interview with CNBC, Stacy Jones, CEO of marketing company Hollywood Branded, said that the buzz has translated to billions in free ads.
The infamous coffee cup didn't reportedly come from Starbucks though: Hauke Richter, Game of Thrones' art director, told TMZ that the cup came from a local coffee shop, which was close to the series' set in Banbridge, Northern Ireland.
Starbucks used the opportunity to push its newly released "dragon drink" - a pink concoction made with dragonfruit and coconut milk. "Daenerys had ordered an herbal tea". Let us know what you think in the comments section below! "Plus this one will live on as a meme, so I guess you could say it's a gift that will keep on giving". The premium cable network has since digitally removed the coffee cup from versions of the episode streaming on HBO Now and HBO Go.