Burger King's latest promotion throws some shade at McDonald's and its Happy Meals. According to Burger King's press release, the Real Meal celebrates "Being yourself and feeling however you want to feel" and comes in five different mindsets.
The "Real Meals" boxes are available while supplies last at select USA restaurants when ordering a WHOPPER® meal.
Starting May 2, the meal combo boxes - which include a Whopper, french fries and drink - will be available at select Burger Kings in Austin, Los Angeles, Miami, New York City and Seattle while supplies last, per the announcement.
The boxes include "pissed", "blue", "salty", "YAAAS", and "DGAF".
May is Mental Health Awareness month, and to tie in with that Burger King in the United States are introducing a special range of boxed meals that include a P***ed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don't Give a F***) Meal.
The initiative is taking place in collaboration with Mental Health America (MHA) to raise awareness for Mental Health Month.
They're called "Real Meals" and aims to spread the message that "no one is happy all the time". In December 2018, Burger King got people to download their app by sending them one-cent Whopper deals when they came within 600 feet of a McDonald's restaurant. It's Before Stage 4 campaign works to address mental health issues before they reach Stage 4.
It's not the first time the two fast-food giants have gone head-to-head, with many promotional campaigns poking fun at one another and mixing up their menus to stay on top of trends. "All that matters is that you #FeelYourWay".
Although the Real Meal may appear to be a snarky toward its rival, Burger King didn't present it that way.