The restaurant said it will debut a burger with CBD-infused sauce at one location in Denver, Colorado on April 20th, the day many marijuana enthusiasts celebrate cannabis and cannabis culture.
Cheeseburger Delight will only be sold on April 20 and, unfortunately, only at the chain's Denver location.
The burger, which has been named Rocky Mountain High: CheeseBurger Delight, consists of two beef patties, topped with pickled jalapeños, pepper jack cheese, fries and CBD-infused Santa Fe Sauce.
"It is something that feels right for the brand", she told CNN Business.
Cannabis enthusiasts in Colorado will now have a savory food item to balance out a well-rounded diet of CBD-infused candies. CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures.
Some studies have suggested relative functional benefits of CBD products, though Carl's Jr.is not promoting any such benefits of CBD, Trevino said. It's also chasing "future Carl's Jr. customers that are younger", said Trevino. (Cannabinoids that do not comply with these regulations will remain a Schedule 1 substance.) But for now, it's a tricky area of the law, because the Food and Drug Administration still hasn't decided how to regulate CBD products.
CBD, an abbreviation for cannabidiol, was decriminalized by the Farm Bill that was passed late previous year but has not yet been approved for use in food and drinks by the FDA. The agency is reviewing its rules around CBD, it announced earlier this year.
The hemp-derived CBD oil is sourced from the brand's partner Bluebird Botanicals, a local Colorado company.