If accurate, this would suggest that all Apple has succeeded in doing is providing standardized pricing for third-party content providers, and while this would be a price drop in some cases (although it's $1/month more for Starz), it definitely won't make Apple's new streaming service almost as appealing as many have hoped. Here's what we know so far.
The company also said it is launching a credit card called Apple Card, and a gaming service called Apple Arcade.
That video is more like a testament to the power of making entertainment than a reveal of any actual information, but some actual details soon followed.
Steven Spielberg is bringing Amazing Stories back to TV. The show will address our "complicated cultural moment".
Then it was Kumail Nanjiani's turn to talk, introducing his new anthology series Little America. It's not about telling immigrant stories - these are human stories about people partially created to help obliterate the notion of "the other".
Apple is putting a lot of weight behind the idea that it's helping people tell fantastic stories, and it's doing so with original programming from a wealth of creators.
In a demonstration on stage, Apple showed off the service. There's music and dancing, too.
J.J. Abrams has teamed up with Waitress duo Sara Bareilles and Jessie Nelson for this half-hour romantic dramedy. The main character is a flawed musician living in NY, learning to find herself and her voice alongside bandmates. But Apple also said it would be integrating its updated Apple TV app with Amazon Prime Video and the Seattle company's Fire TV streaming hardware. The first two will look at sexual harassment in the workplace and mental health. Play is all offline, but sadly it only works on Apple devices.
Netflix charges US$8.99 to US$15.99 a month in the U.S. Apple's offering will stream in more than 100 countries and launch in the fall. An Apple News+ subscription can be shared with family members at no extra cost, Rosner said. The presentation wasn't forthcoming about specifics beyond that, except that it will be available sometime this fall.
Chief Executive Tim Cook was clear from the start that the announcements would be about new services, not new devices.
In addition to Apple TV+, Apple also announced a redesigned TV app with a new Apple Channels section for iOS. But the company isn't saying yet how much the service will cost or when exactly it will launch.
Later this year if you have an eligible Vizio, Samsung, LG, or Sony smart TV you will be able to "effortlessly play videos and other content" from your iPhone or iPad directly to your TV through AirPlay 2.
Apple is so serious about the original TV package it's rolling out tomorrow, which the iPhone maker has been referring to internally as a "Netflix-killer", that the company at one point gave serious consideration to acquiring either Netflix or the Walt Disney Co. and building a studio for its own TV projects.
Apple is throwing its hat into the streaming service ring with Apple TV+.
But the Silicon Valley company has a history of making quick progress when coming from behind: It launched its Apple Music streaming service years after rival Spotify Technology SA but has garnered 50 million listeners, almost half of Spotify's 96 million premium subscribers.