Tesla delivers Model 3 Standard Range Electric Vehicle for the masses

Tesla enters uncharted territory after move to dismantle store networkMore

Tesla enters uncharted territory after move to dismantle store networkMore

Okay, we'll just cut to the chase at this point.

The Tesla Model 3 is now available for order in North America, with the vehicle arriving in more regions soon, including the United Kingdom in the second half of 2019.

The updates will add roughly 5 percent peak power to all Model 3 vehicles, Tesla says.

The Tesla Model 3 has a top speed of 210km/h and a range of 355km.

On the Model X side, meanwhile, there's no Standard Range version. Buyers a few months ago could get up to $7,500 back in tax rebates and those incentives going away means buyers are less likely to see the value proposition in a Model 3.

Musk has often shared that his strategy for Tesla was to build higher-priced cars - the Model S and X - whose success would ultimately usher in a $35,000 mass-market vehicle, followed by an SUV, the Model Y, which is now in development.

The BBC reported that Tesla had suggested closure of its physical stores would realise cost savings of around 5%, however Musk declined to say how many stores would close, or how many people will lose their jobs as a result of the changes.

On Thursday afternoon, Tesla announced that it's finally ready to start selling the cheapest versions of its Model 3 electric vehicle.

Tesla will offer will offer the standard base Model 3 for $35,000, which can go 220 miles (350 kilometers) per charge.

For a "Standard Range Plus" model with a 240-mile range, slightly higher speed and acceleration, and fancier interiors, customers can pay $2,000 more - a six percent higher price for 9 percent more in features, as the company put it. Soon, the only way you'll be able to purchase a Tesla will be through your phone or a computer. You can now return a vehicle within 7 days or 1,000 miles for a full refund. "Quite literally, you could buy a Tesla, drive several hundred miles for a weekend road trip with friends and then return it for free", the company said in a blog post.

A $35,000 Model 3 is a major shot in the arm for Tesla sales during a period of major challenges, including deliveries of the Model 3 to Europe and China and construction of a factory in Shanghai.

However, in the announcement today, Tesla said "to achieve these prices while remaining financially sustainable, Tesla is shifting sales worldwide to online only".

At the same time, we will be increasing our investment in the Tesla service system, with the goal of same-day, if not same-hour service, and with most service done by us coming to you, rather than you coming to us. "Moreover, we guarantee service availability anywhere in any country in which we operate".

We're also excited to announce that we're implementing a number of firmware upgrades for both new and existing customers. Its adaptive cruise control and steering control systems allow the auto to effectively drive for itself from on-ramp to off-ramp, including making lane changes signaled by the driver.

Deliveries should begin within the next month in the USA, according to overseas reports.

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