Following Captain Marvel, Rotten Tomatoes Announces New Roll Out

Captain Marvel

Following Captain Marvel, Rotten Tomatoes Announces New Roll Out

To combat that, the site is doing away with the "Want to See" percentage score before a film is released, in a bid to stop the impression of so-called "review bombing" where a film like Captain Marvel appeared to be panned before it was in theaters or Star Wars: Episode IX given low scores, despite the fact that film does not have a trailer or title yet. In addition, Rotten Tomatoes has disabled the ability for users to post comments prior to a movie's release date. As Rotten Tomatoes explains, there was some confusion between that number and the Audience Score, which is only revealed via user reviews once the movie has actually been released.

The film's "Want To See" score began plummeting soon after Larson (who plays the lead role of Carol Danvers) began making politically and ideologically charged statements during promotional events in early February.

Thanks to "an uptick in non-constructive input, sometimes bordering on trolling", it's also disabling comments on unreleased movies.

Rotten Tomatoes Rotten Tomatoes screenshot before changes. To date, Rotten Tomatoes has donated $25,000 a piece to the press inclusion initiatives at the 2018 Toronto International Film Festival, 2019 Sundance Film Festival and the upcoming SXSW Film Festival and Conference this March.

Rotten Tomatoes has already rolled out its new fan rating system, which you can check out on the website now.

"We have decided that turning off [the pre-release comment function] for now is the best course of action".

Rotten Tomatoes made some changes after the recent troll attacks on "Captain Marvel".

Instead, fans won't be able to leave written reviews or comments about a movie until after its release in theaters.

According to Rotten Tomatoes, this was mostly a housekeeping thing, as the site had noticed "that the "Want to See" percentage score is often times confused with the "Audience Score" percentage number".

Rotten Tomatoes now will show an absolute number of the total users who are interested in a movie.

Also, in 2018 Rotten Tomatoes introduced a new visual brand identity, including a new logo and icons representing fresh, rotten and certified fresh movies and TV shows.

These are just a few of the major changes that Rotten Tomatoes plans to roll out for the audience rating system, which will still be featured prominently - now adjacent - to the critics' Tomatometer Score.

Rotten Tomatoes Rotten Tomatoes screenshot after changes. These include verified reviews from ticket purchasers and enhanced security to protect data integrity.

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