Nestlé told CNBC that all of its companies in the US have paused advertising on YouTube, while a spokesperson for Epic, maker of the massively popular game Fortnite, said it has suspended all pre-roll advertising. The site reported that at least seven advertisers were unaware that their brands were being attached to this kind of content and despite the fact that YouTube's ad policies aren't new. "Every quarter we remove millions of videos and channels that violate our policies and we remove the majority of these videos before they have any views". And as per the report come on 20 February, it shows that the numerous famous and popular advertisers such as Nestle and Epic Games, replied that they were terminating the ads just after Matt Watson YouTube creator has announced the reason behind the exploitation of the recommended algorithm of YouTube, which was misused by what he described as a "soft-core pedophilia ring".
Many on social media have given their view, one user wrote, "Basically, YouTube seems to be hatching a plan to enforce a new policy that will say "no children allowed in videos", and another said, "YouTube shooting themselves in the foot by taking nice things away from nice people because of terrible ones".
The spokesperson said: "Any content - including comments - that endangers minors is abhorrent and we have clear policies prohibiting this on Youtube".
Watson's video shows that YouTube's comments section, when it comes to giving child predators a forum in which they can indulge their predilections, goes beyond vile and into the realm of risky.
In a separate report on anti-vaxxer content on the platform published earlier this week, BuzzFeed News reported that YouTube was promoting these videos in its suggested content column, even on informational videos about immunization.
Additionally, DeFranco stated that YouTube is prioritizing disabling comments over demonetizing videos.
YouTube took action against the offending channels in the last 48 hours.
Social media companies, including Facebook and YouTube, have recently been facing pressure to get better at this, following inquiries from media and calls from lawmakers.
Some of the videos involved ran next to ads placed by Disney and Nestle. The Google-owned site had found itself under fire once again after thousands of predatory and grotesque comments were discovered below otherwise-innocent videos of children.
"There's more to be done, and we continue to work to improve and catch abuse more quickly", the spokesperson added.
While YouTube said in a statement that its policies extend to any content, including comments, incidents have typically focused more on the quality of YouTubes videos.
Google has made major changes to YouTube in the past in response to advertiser concerns.
"So now trolls can just post vulgar comments and take away the income from creators they do not like?" asked YouTube content creator Luke Rudkowski.