Beyoncé is promoting a plant-based diet by offering 'lifetime' concert tickets

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Beyonce, Jay-Z offer lifetime concert tickets for fans who go vegan

Beyoncé and JAY-Z have announced a new contest offering fans the chance to win a lifetime's supply of concert tickets - on the condition they adopt a vegan diet.

"Our Greenprint is the positive impact we can have on the world by eating plant-based meals", the site explains, before delving into some of the positive global effects of following a vegan diet.

Once a user selects their Greenprint, a graphic is presented featuring their choice to share on social media.

You can enter the contest here by submitting your name and email.

Beyoncé has once again changed the world - this time by encouraging her fans to eat more plant-based meals.

If you are asking what made them do this as I was, apparently, they are both already doing meatless Mondays and are also trying to eat two plant-based meals a day to improve their overall health.

Beyonce has been working with 22 Day Nutrition's Marco Borges for years.

Many fans, of course, were eager for the opportunity to be crowned Beyoncé's star vegan.

While free Beyoncé and Jay-Z tickets for life is certainly incentive for forgoing the chicken for the chickpeas, there are so many other reasons to consider a plant-based diet, many of which go beyond our individual lives.

Beyonce and Jay-Z first adopted a vegan diet in 2013.

Research has shown that cutting meat and dairy products can boost the planet's health by reducing farmland use and planet-warming greenhouse gas emissions. "Plus, you can enter for a chance to win tickets to our future shows for LIFE!"

"We are not about promoting any one way of living your life", they wrote.

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