"Our Greenprint is the positive impact we can have on the world by eating plant-based meals", the site explains, before delving into some of the positive global effects of following a vegan diet.
Once a user selects their Greenprint, a graphic is presented featuring their choice to share on social media.
You can enter the contest here by submitting your name and email.
Beyoncé has once again changed the world - this time by encouraging her fans to eat more plant-based meals.
If you are asking what made them do this as I was, apparently, they are both already doing meatless Mondays and are also trying to eat two plant-based meals a day to improve their overall health.
Many fans, of course, were eager for the opportunity to be crowned Beyoncé's star vegan.
While free Beyoncé and Jay-Z tickets for life is certainly incentive for forgoing the chicken for the chickpeas, there are so many other reasons to consider a plant-based diet, many of which go beyond our individual lives.
Beyonce and Jay-Z first adopted a vegan diet in 2013.
Research has shown that cutting meat and dairy products can boost the planet's health by reducing farmland use and planet-warming greenhouse gas emissions. "Plus, you can enter for a chance to win tickets to our future shows for LIFE!"
"We are not about promoting any one way of living your life", they wrote.