As for Cortana, Microsoft has positioned the voice assistant not as a competitor to Amazon Alexa and Google Assistant, but rather to compliment the platforms. A few hours ago the American Corporation Microsoft has announced that after 10 December 2019 the Windows 10 operating system will stop receiving updates, and, in addition, from this very moment will cease any support.
The latest version of Windows 10 Mobile was released in October 2017. Microsoft's encouraging businesses to migrate to Microsoft 365-its package of Office 365 and Microsoft Windows support-which comes with a free upgrade from Windows 7, 8, or 8.1 Pro, but for $20 per user, per month.
Why is Microsoft ending support for Windows 10 Mobile?
At that point, users will no longer receive 'new security updates, non-security hotfixes, free assisted support options, or online technical content updates from Microsoft for free'.
After the device reaches the end of support, the phones will still function, for a time.
Microsoft has published a FAQ page which details what the end of support for the Windows 10 Mobile will entail.
We often talk about Microsoft's Cortana digital assistant in the same breath as Alexa and Google Assistant, but Microsoft doesn't think that's right.
In March, Facebook deserted Windows Phones.
You can still use your Windows 10 Mobile device after official support ends but it's not recommended.
Nadella seems happy to avoid getting involved in the creation of more hardware devices for Cortana, saying: "And you should also be able to use it on Google Assistant". Now the clients of Windows 10 devices have to make a smart selection among Android or iOS supported cell phones.
The App Store may continue to work after end of support. You should be able to use it on Alexa, just like you use our apps on Android or iOS. Indeed, Microsoft is now looking to reposition Cortana even in its own products as the AI backbone across its services.
Suffice it to say, if you're a Windows Phone user, you may want to consider switching to another device really soon.