The streaming service said Friday that "Bird Box", a new movie starring Sandra Bullock, was viewed by more than 45 million subscribers in its first seven days on the platform, the most for the first week of a movie's availability.
Another factor that keeps the views on a Netflix original from being compared to the box office receipts of a major blockbuster is the fact that people do not have to make the same effort to see the Netflix film as those in the theater.
According to CNN Business, the big Netflix boast should be taken with a huge grain of salt, requiring a whole list of disclaimers, qualifiers, and questions, many of which industry insiders and journalists have been pressing the streaming giant to answer over their lack of transparency. Since its premiere on December 21, the original drama has been viewed by over 45 million accounts, the company reports. It doesn't say how much of the movie these accounts actually watched. And Netflix is counting each account once, even if the account streamed Bird Box multiple times. This is very different than YouTube that considers a view when a user has watched for around 30 seconds.
That's a truly wonderful number: actually, 45,037,125 as of December 28, according to a Netflix tweet: the "best first 7 days ever for a Netflix film!" Netflix has a much higher bar.
So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not US -based accounts. He called it "a sea change in the entertainment promotional complex".
Have you seen Bird Box and, if so, what did you think of it?
Netflix's original horror flick Bird Box is having something of a moment, if you haven't noticed. Now, following some criticism of how they calculate that statistic, Netflix reveals a bit more about their viewer stats.