The record orders for Amazon were part of what appears to have been a good holiday season overall.
This holiday season customers in Canada shopped when and where they wanted with 57% ordering items on the Amazon App on their mobile devices.
Amazon customers worldwide ordered more items than ever before this holiday season, according to the company.
As for climbing up the charts, the Christmas rush for setting up a new Amazon Alexa speaker along with the title "Setup for Amazon Alexa" could have ensured users landed on the app listing.
Marketers will want to note Alexa's peformance this season as a positive arbiter of things to come for voice, as well as the Internet of Things (IoT) this year.
Amazon said that tens of millions of people around the world began Prime free trials or paid memberships over the Christmas period.
Thousand of users who have plugged in the new speaker on 25th of December that is, Christmas Day have reportedly been greeted by a significantly less rate of smart response when the virtual assistant of Amazon has crashed. Some of the products among their best-sellers were some of their own devices, such as the Echo Dot and Fire TV Stick 4K, both of which sold in the millions.
People bought "millions more" of Amazon's own devices compared with a year ago, including the new Echo Dot speaker and the Fire TV Stick, the Seattle-based company said. Prime hit 100 million subscribers in April this year.
Bestselling toys on Amazon included the L.O.L. Surprise!
The retail firm also mentioned that one of its number one requests this holiday was: "Alexa, turn on the Christmas tree".
Amazon's fourth-quarter guidance sent its stock plunging on its last earnings report, where it projected stagnant to minimal growth in operating income compared with last year's holiday shopping season.