Further down the line, YouTube says it might offer other options to film producers, such as sponsored and exclusive screenings through the site. Currently, the assortment includes hits such as The Terminator, Rocky 1 through 5, the documentary Jiro Dreams of Sushi and both Legally Blonde 1 and 2. The films will be ad-free for YouTube premium members.
'We saw this opportunity based on user demand, beyond just offering paid movies, ' Rohit Dhawan, YouTube's director of product management, told Ad Age.
There are now 100 movies available, according to AdAge, including Rocky, Legally Blonde, Agent Cody Banks, and Zookeeper. It also comes after Roku introduced its own free, ad-supported movie selection called The Roku Channel which is available on the web.
No one's going to confuse most of the titles that headline YouTube's recently-launched section of free, ad-supported movies with anything that resembles a Best Picture all-star list.
You can already buy and rent digital movies through Google Play Movies & TV, purchases that also show up in YouTube if you're signed in with the same account.