Ladies and gentlemen, the moment you've been waiting for has finally arrived: Amazon's huge Black Friday 2018 sale has begun!
Black Friday enthusiasts no longer have to camp overnight outside stores and deal with potentially risky crowds of rowdy discount shoppers.
Currys PC World is also slashing the price of big-screen TVs with deals that include £500 off a 55in LG 4K Ultra HD TV at £1,299 and £200 off HP laptops. If you don't see what you're looking for, keep checking back as we update these laptop deals while more information becomes available.
New Amazon Music Unlimited customers can get three months of the premium streaming tier for just £0.99 (usually £7.99 a month or £79 a year for Prime members) and enjoy unlimited access to more than 50 million songs and hands-free listening with Alexa.
Most of those sales won't go live until Thanksgiving Day (Nov. 22) or Black Friday (Nov. 23), but in the case of Amazon's own devices, Alexa voice shoppers can score savings early, starting on Nov. 18. The promo starts November 16 and will run through Black Friday on November 23.
You can shop Amazon's massive Black Friday sale right here on the Amazon site.
We've picked out the best of the deals, which you'll find below.