Aston Martin's profits rise as sales double

Aston Martin DBX prototype

FIRST LOOK: Here's Aston Martin's new DBX SUV that will take on Bentley and Lamborghini

In fact, the SUV will be subject to a rigorous regime of real-world testing to ensure it is as robust as possible when it hits the market.

The DBX, Aston Martin's first SUV, has broken cover, as a prototype of the vehicle began testing in muddy fashion on a stage of the Welsh Rally.

The DBX was first previewed by similarly-named concept more than three years ago, and while the show vehicle was rather striking and appealing, the design seen on this prototype might be a beacon for controversy - argue it out below if you have to.

The DBX differs from the concept quite a bit. The location hasn't been chosen randomly, since the SUV will be built at the company's new plant in ST Athan, Wales, which is also set to become the home of Aston Martin electrification.

While controversial in enthusiast circles, Aston Martin's decision.

The DBX will be the latest entrant into the ultra-premium SUV segment and will take on the likes of the Bentley Bentayga, Range Rover Autobiography, and the Lamborghini Urus.

Aston Martin posted a 900 percent increase in third-quarter profit before tax to 3.1 million pounds ($4 million) as the newly listed carmaker continues a growth plan which saw its volumes double in the period. Unlike the concept, the production DBX will feature a more conventional five-door layout rather than the sleeker three-door design that was originally expected.

Aston Martin Lagonda president and group chief executive officer, Andy Palmer said, "seeing a DBX development prototype in action is a momentous chapter in the story of our first SUV, for it is the moment it really comes alive". And if high-selling DBX SUV models (like the Porsche Cayenne) allow for more Valkyries, DBSs and Vantages (and Porsche 911s), then more power to them.

Official pricing for the Aston Martin DBX has not been announced.

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