That little boy is Elton John, finally ending months of speculation that he the musician is, indeed, the star of John Lewis's latest festive blockbuster.
There's also a particularly lovely, nostalgia-filled moment when Elton's mum starts welling up with pride at the sight of her son playing the piano at a school concert.
But look a little deeper, and this year's story is all about music lessons.
Love it or loathe it, the launch of the John Lewis Christmas ad has undoubtedly become an event, and the company has pulled out the biggest of musical guns for its 2018 Xmas campaign.
Elton John's first piano, a gift at Christmas according to the John Lewis advert.
It will air for the first time on ITV at 9.15pm.
Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.
Elton John is in the middle of the U.S. leg of the Farewell Yellow Brick Road tour - his last ever - at the moment.
Another complained that the song had been used before, referencing the 2010 creation.
Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.
Viewers will be given an insight into Elton's childhood as the advert goes back in time and references the important and iconic stages in the performer's life.
Shoppers heading to John Lewis's flagship store in Oxford St will be able to step into a 2,000 sqft recreation of the ad production, to try on costumes and have photos taken at the piano. Fans will have to settle for his vintage tour t-shirts.