Disney bought Marvel Entertainment in 2009 for US$4 billion (S$5.5 billion) to expand Disney's roster of characters, with the most iconic ones having been Lee's handiwork. Timely's most successful titles appeared under the name Marvel.
Disney bought Marvel Entertainment in 2009, and Lee made cameo appearances in nearly every Marvel movie. I relate to that moment, just as much as I've ever related to every time Peter Parker, who was too nervous to talk to Mary Jane, or when Professor X watched his brother sell his soul to the extra dimensional chaos being Cyttorak to become The Unstoppable Juggernaut.
Peter Parker, Matt Murdock, the X-Men - all were fantastical, but they were all human as well. But that's the beauty of comics - it's generally a collaborative medium. It's one of the, what makes his work relatable to fans and why you can get closer to Spider-Man than you can, like, Batman.
And even then, most of these franchises didn't achieve their full potential right away. It's hard to sell that "hated and feared" angle and the mutant metaphor when your leads are a bunch of attractive, well-dressed, WASP-y teens.
On the other hand, while the loss of Lee has a great impact on the comics world, Andrew Crombie, founder of crombie.design, does not believe it plays a critical role in Marvel's branding. Thor was elevated by creators like Walt Simonson, who tapped more deeply into the mythic quality of Asgard and its gods. That person who helps others simply because it should or must be done, and because it is the right thing to do, is indeed without a doubt, a real superhero'. "I went down and got them their lunch, I did proofreading, I erased the pencils from the finished pages for them". That's one case where Lee and his collaborators seemed to strike gold from day one.
"Stan dominated pop culture".
Armaan Malik: I am not feeling sad about Stan Lee because he is never going to be leaving us. He felt that morals and message were the "soul" of the story, and without that, stories didn't have the energy to last. (Actually, I snark, but there likely were a good handful of movie snobs out to see how Kevin Smith would follow up his 1994 Sundance hit Clerks, only to be disappointed by the mainstream antics at play in Mallrats.) As it turned out, Mallrats would end up being my first exposure to Stan Lee, either as a comic book creator or as an on-screen persona.
Lee was widely credited with adding a new layer of complexity and humanity to his superheroes. Even so, he saw more than artist Kirby, who many comics historians credit with molding a number of characters.
That shared universe has only grown by leaps and bounds over the decades. As such, social media has erupted with tributes to the late, great writer, editor, publisher and comic book titan.
Perhaps no character better embodies Lee's legacy of imagination than Daredevil. "Who has reached further and impacted deeper, our story telling and dreams than Stan Lee?". He had help in designing the superheroes but he took full ownership of promoting them.
Shekhar Kapur: The man that started the idea of superheroes. the originator of those mythic characters.
"Thank you Stan Lee for making people who feel different realize they are special", wrote comedy actor Seth Rogen. But his wife urged him to give it one more shot - and the result was the Fantastic Four.