The announcement of Diablo Immortal at BlizzCon went about as badly as it could have. Scrolling through the 274 (and counting) replies to Warhammer: Chaosbane's tweet you'll mostly find reaction images, memes, and one Twitter user evoking Warhammer to state that "mobile games are for chaos heretics". While the likes remain consistent, comments and dislikes appear to fluctuate.
If you haven't clicked the link yet: Rather than the site directing you to any official/fan-made Diablo site, it sends users straight to its gaming equivalent, Path of Exile.
"While we won't be ready to announce all of our projects, we do intend to share some Diablo-related news with you at the show".
Instead, previously mentioned Diablo Immortal took the limelight, leaving many wondering where the hell III's long-awaited sequel is. It is Blizzard's plan to weave the mobile gaming into their audience, that now is mostly centered around PCs and consoles.
Blizzard now has a PR battle going on now to get people to give Diablo: Immortal a chance.
Disappointment might be a small word to describe fans' feeling after Diablo Immortal announcement. Created to be a living, breathing, and constantly evolving experience, Diablo Immortal will regularly introduce new storylines, new playable character classes, new loot, and all-new challenges-which you can face side-by-side with your friends. or foolishly choose to confront on your own. As noted by Adham in the interview with Kotaku, Blizzard experienced a similar backlash when it announced that Diablo 3 would come to console. And there will be more steps into mobile. We've also said multiple teams are working on multiple projects. Blizzard is working with NetEase on the development of the game, and NetEase is known for free-to-play games.
"The way I've been kind of looking at the mixed comments is what those folks are really saying is they desperately, passionately want the next big thing".
"I think it's totally understandable" Cheng said, according to VG247. "So hopefully we'll get there". Why Blizzard chose to close the opening ceremony with it I don't know - maybe a Diablo 4 reveal was pencilled in but removed in the run up to BlizzCon, or maybe NetEase has more influence than we realise - it was NetEase which brought WOW to China, don't forget, a move which ballooned the playerbase.