Apple Fiscal Q4 2018 Results Lead To No More iPhone Sales Figure

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Apple shares sink as Xmas sales forecast disappoints investors

However, this number was slightly below what Wall Street analysts were predicting. iPad sales were 9.7 million in the quarter, down 17% from a year ago.

Apple on Friday reported a strong September quarter, registering $62.9 billion in revenue.

Apple CEO Tim Cook voiced optimism that the Indian government will at some point agree to allow the technology giant to bring in its stores as he lauded the country's bold reforms, saying he was a "big believer" and "very bullish" on India. During that quarter Apple sold 46.7 million iPhones, 10.3 million iPads, and 5.4 million Macs.

Thanks to last year's release of the first iPhone to cost $1,000, the average price has increased by at least 11 percent in each of the past four quarters.

The technology giant's revenue for the last three months was 62.9 billion dollars (£48.4 billion) - up 20% on the same period previous year - with a profit of 14.1 billion dollars (£10.8 billion).

However, the company's revenue has gone up. Cook also said foreign exchange rates would have a $2 billion negative impact on Apple's sales forecast. Thanks to the higher average selling price of $793, 28% more than past year, the Cupertino-based company was able to register the best September quarter revenue to date.

Apple says instead it'll focus on the revenue generated.

But he added: "Judging by the sales numbers that does seem likely, but when your average selling price rises to $793 a unit, due to the launch of higher spec and higher priced products, who really cares?"

Apple's iPad sales and revenue were down both year-over-year and sequentially.

Apple's quarterly financial calls are heavily anticipated by many, as the trillion dollar company doesn't just disclose revenue, but also shares how many iPhones, iPads, Macs, and other devices it sold. That beats analysts' expectations of $2.78 earnings per share on revenue of $61.4 billion.

A bright spot for Apple was the company's services business, which includes revenue from the App Store, Apple Music as well as iCloud subscriptions.

The Cupertino, California-based company on Thursday said that it will stop reporting unit sales data for its iPhone, iPad and Mac computer products, the latter of which it has given out since 1998.

The announcement is being seen as confirmation that users are starting to give up on Apple's revolutionary "no new functions for more cash" business model. "But some people may fear that this now means that the iPhone units are going to start going negative year-over-year because it's easy to talk about great things and not show the details of things that aren't so great".

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