The College of the Ozarks, based in Point Lookout, chose to cut ties with Nike just days after the Oregon-based company unveiled the new campaign featuring the controversial football player, according to The Associated Press.
"I really believe in that".
So it's no surprise that Conley had some thoughtful insight on Nike's polarizing advertisement.
That didn't deter Nike from airing its first TV ad of the campaign Thursday.
Bob Dorfman, a sports marketing executive at Baker Street Advertising, told Bloomberg that Nike did not take any financial risk making Kaepernick the face of the campaign. "Even if it means sacrificing everything", over a photo of trooper Tyler Edenhofer, who was killed in July after a struggle with a suspect. Both the Kaepernick ad and the recent tribute commercial for Williams scored very highly with consumers in positive reaction and resulting likelihood of purchasing Nike products.
The spot is expected to air this week during college football and Major League Baseball games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said. "Nike is to be commended for executing the messaging so well in this ad".
Sources say Kaepernick watched the ad's premiere from Nike headquarters in Oregon.
"If Nike is ashamed of America, we are ashamed of them", college president Jerry C. Davis said in a written statement. The action has irked President Trump, who weighed in on the Nike campaign in a series of tweets this week.
Kaepernick is now in litigation against the NFL, claiming that team owners colluded to keep him out of the league.
"When it comes to Nike, my new slogan is 'Just Don't Do It'".
Nike also will create an apparel line for Kaepernick, including a signature shoe, and contribute to his Know Your Rights charity, the person said.
"Nike, I love your gear, but you exhaust my spirit on this one".