National Football League responds to Colin Kaepernick, social justice issues

Screengrab of a Twitter user that shows Nike shoes burning in response to the company's decision to feature Colin Kaepernick as part of a

New Nike ad campaign featuring Colin Kaepernick prompts burning response from some fans

Nike's decision has been heavily criticized by some customers who posted videos to social media of them burning and cutting up their Nike attire. "Few moments in history has that been more true!"

Kaepernick has been under fire since he first took a knee during the playing of the national anthem at games in 2016 to protest racial injustice, with critics accusing him of disrespecting veterans and the American flag.

'I think it's a bad message and a message that shouldn't be sent.

"As much as I disagree with the Colin Kaepernick endorsement, in another way - I mean, I wouldn't have done it", Trump said.

"Especially proud to be a part of the Nike family today #justdoit", Serena Williams, 36, tweeted on September 3, the same day that Nike unveiled its new campaign celebrating the 30th anniversary of its "Just Do It" slogan. The destruction inspired mockery on the left, with at least one observer noting that homeless veterans' groups could use donations of unwanted Nike products. Some NFL owners have said Trump made clear to them his feelings about demonstrations during the anthem and his intention to continue to raise the issue. The former 49er is in the midst of a collusion lawsuit against the NFL. The person spoke to The Associated Press on condition of anonymity because Nike hasn't officially announced the contract.

Kaepernick's case claims that owners violated their collective bargaining agreement with players by conspiring to keep him off teams because of his protests.

The person said Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads.

"It's not a move that any company can make, but for Nike it's definitely smart business", Dorfman argued.

Nike recently signed a 10-year extension to be one of the NFL's official uniform sponsors.

That time is particularly apt right now, with an arbiter ruling that Kaepernick's collusion case, which he is bringing against the National Football League and its franchise owners, can proceed to a full hearing, much to the NFL's chagrin.

Just days before the start of the NFL season, the debate over protests during the national anthem remain front and center.

Players would be given the option of remaining in the locker room during renditions of "The Star-Spangled Banner" but would be fined if they did not stand while on the field.

The US leader has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country".

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