NFL's Kaepernick to be face of Nike 'Just Do It' campaign

Nike debuts powerful Colin Kaepernick'Just Do It campaign

Nike debuts powerful Colin Kaepernick'Just Do It campaign

The New York Times reported on August 30 that an arbitrator appointed by the NFL Players Association ruled Kaepernick and his legal team had unearthed enough evidence for the case to proceed to a full court hearing. He became a free agent at the end of the season, and has remained unsigned.

Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator denied the league's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice.

According to ESPN's Darren Rovell, Kaepernick has been under contract with the Swoosh since his original deal in 2011, though he has been sparingly used by the brand since his protests began making headlines.

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

"We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes", Fisanotti told ESPN.

The NFL this season has adopted a rule requiring all players to stand during the anthem, although it gave them the option of staying off the field until the ceremony was over. Dozens of other National Football League players, as well as numerous other athletes across America, ultimately joined him. She did not respond to questions about the latest ad campaign.

He continued his demonstration by kneeling during the anthem before subsequent contests, sparking a nationwide movement of athletes protesting in solidarity - which in turn drew the ire of President Donald Trump and a highly publicized counterprotest by Vice President Mike Pence.

But the new ad honoring Kaepernick is the first Nike has rolled out of the player since 2016, which is the past year the former quarterback played in the league.

The protests continue into the 2018 season, with some players raising their fists in the air while the anthem plays.

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