The fast-food chain will soon be giving its loyal customers the chance to win the fabled McDonald's McGold Card, which awards the lucky victor free McDonald's for life. (MCD) is giving away one McGold Card away in a contest that assures the victor "free food for life".
"For millennia, tales of ancient secrets have captivated mankind".
Fans of Willy Wonka will know the significance of the golden ticket, but McDonald's has modernized the idea with one McGold Card for one lucky person.
For the first time in its history, the chain is giving away a McGold Card via a sweepstakes.
"They're raising the bar". The lucky holder is entitled to free food for life.
Although only "the most luminary" individuals are capable of holding the card, it thankfully does not take much effort to join those ranks.
In order to be able to win, customers have to place an order using the McDonald's mobile application between August 10 and August 24.
McDonald's says the prize value totals at $52,350. McDonald's officially confirmed that the card exists and only a handful of people have ever gotten their hands on one. Basically what the company is going to do is credit you two meals per week for 50 years, which they estimate will work out to about $1,000.
Since then, a small select number of McGold Cards have been given out to notable figures, ranging from the governor of MI to the king of Sweden. The victor can also cash out the $1,000 app credit. The app also has coupons including free fries with any mobile orders on Fridays. Rob Frankel, a Los Angeles-based branding strategy expert told CNBC "This is going to cost them less than one corporate Christmas party". "You have a much better chance of winning a state lottery than picking something like this up".
The campaign is meant to get more people to download and use its McDonald's mobile app.
The lucky victor will also receive a personalized 24-karat-gold-plated phone case.