The idea of MacCoins is that customers can share, collect and redeem them for a free Big Mac at McDonald's restaurants in more than 50 countries, meaning travellers won't need to change currency in order to buy a Big Mac.
"The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us", McDonald's CEO Steve Easterbrook said in a statement.
Fifty years after the birth of the Big Mac in western Pennsylvania, the "Golden Arches" is celebrating the double-decker burger's golden anniversary in a big way.
McDonald's Canada is introducing a "fully food-backed currency: the MacCoin", and starting August 2, 50,000 MacCoins, redeemable for one Big Mac, will be made available to Canadians from coast-to-coast. This global connectivity of the Big Mac inspired the creation of the MacCoin.
McDonald's has been an influential global force over the years, and its burger prices have even become an indicator for the purchasing power of an economy.
The coin, which has no cash value and will essentially function as a coupon, can be redeemed for a free Big Mac beginning on August 3 through the end of 2018.
The early '00s MacCoin highlights the decade's emerging technology.
More than 14,000 McDonalds restaurants will be taking part in the scheme to bring customers back to the fast-food chain.
McDonald's decided it would be fitting to honor him with the MacCoin, which is actually an idea based upon the Big Mac index.
In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.
McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun.
While crypto is a big thing these days, McDonald's is throwing a curveball into the self-release currency game by putting out an actual, physical coin called the "MacCoin".
After similar results at more stores, the Big Mac was added to the national menu in 1968.
"What iconic sandwich do you know that can beat the Big Mac as far as longevity?"