Musk then announced a plan to create a website that rates journalists, editors and publications with a credibility score - a seemingly Verrit-style service that the public could use to rate news outlets and their employees.
In his "big media companies" tweet, Musk included a link to an Electrek.Co article titled, "Tesla (TSLA) could rally as media negativity is "increasingly immaterial", says Baird". The name means truth in Russian. The tweet linked to a Washington Post article titled, "Tesla with Autopilot slams into truck stopped at red light".
In response, Musk took to Twitter to air his distrust of the "holier-than-thou hypocrisy of big media companies".
He followed that up with a series of tweets arguing that "sanctimonious" journalists were driven by constant pressure to generate clicks and earn advertising. Because no one believes you anymore.
The unusual tweets were interpreted by some as trying to soften up Musk's credibility - if one is tweeting about starting a candy company amid skirmishes with journalists on Twitter and promises to bring back Pravda, then Musk's promises regarding Tesla Model 3 production targets should not be taken literally either, thus letting Tesla off the hook a bit. "Tricky situation, as Tesla doesn't advertise, but fossil fuel companies & gas/diesel vehicle companies are among world's biggest advertisers", wrote Musk.
Thursday morning, Musk gleefully noted that the results of a poll he posted, asking Twitter users whether or not they thought his planned "media credibility rating site" was a good idea, were decidedly in his favor. By the time the poll closed today (May 24), it had received more than 680,000 votes, with 88 percent of voters saying they would support Musk's proposal.
Musk has 21.8 million followers on Twitter and has tweeted more than four thousand times since he joined the site in June 2009.