Another Snapchat redesign is in the works and will roll out to iOS users shortly - correcting some of the mistakes and addressing the backlash of the most recent update. Today, a new survey shows just how much that redesign has affected the public's perception of Snapchat, but the company is also starting to rollout some changes to its app's design...
It's now unclear when the update will come to Android users. The change is somewhat similar to Snap's earlier design that mixed all the Stories in one place.
What do you think of Snapchat's latest move? With this redesign, Stories are returned to the far-right Discover page. The company initially responded in February by acknowledging that the new design provided discomfort for many.
There's also a new Subscriptions feed for popular Snapchat creators and publishers.
"We are now rolling out an update to address this by sorting communication by recency and moving Stories from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends' Stories by relationships".
Snapchat's slowing growth and lower-than-expected revenue are, in part, likely due to the app's redesign disappointing another key group: millennials.
Many were unhappy with changes to the app's layout, which Snapchat had reorganised to separate the "social" and "media" aspects of the app, as the chief executive Evan Spiegel put it. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation. Just at the end of the previous year, the company had introduced a new design which caused a lot of anger among users.