Amazon, Best Buy Partner to Sell Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

Amazon and Best Buy team up to sell smart TVs

Brick-and-mortar retail is dead?

Best Buy began selling Amazon's Kindle e-readers almost a decade ago. Or Amazon for that matter. Best Buy, for its part, says it is committed to selling more than 10 different smart TVs from not only Toshiba, but also Insignia.

First launching in the USA this summer, Best Buy will sell over ten 4K and HD Fire TV Edition models from Insignia and Toshiba, while these smart televisions "will be available for purchase in Canada later this year".

Jeff Bezos, founder as well as CEO of Amazon, points out that Amazon has always been collaborating with Best Buy, and the latest partnership now takes things to the next level.

The first Fire smart TV from Toshiba will be available in the United States this summer, with additional models released later this year. These Fire Edition smart TVs by Insignia and deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. The TVs will also be able to stream live live broadcasts and programming from cable networks.

The new TVs from Toshiba and Insignia will be branded "Fire TVs" and stream content from apps such as Netflix, HBO, PlayStation Vue, Hulu and Amazon Prime Video.

While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about deal with a handful of reporters on Tuesday. These models will be available exclusively through Amazon, as well as Best Buy's online and physical stores.

Best Buy has survived Amazon's pressure on retail outlets partly by building out its own online commerce efforts.

The partnership with Amazon is an example of Best Buy's role in working with technology companies, helping to commercialize their innovations.

The WSJ reports six years ago Best Buy was close to shutting its doors completely but after focusing on its e-commerce stores and price matching with Amazon it has survived the volatile market.

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