Goobye John de Nysschen, Steve Carlisle now Head of Cadillac

De Nysschen out as Cadillac CEO; lack of SUVs to blame?

Cadillac shake up: division chief out, strategy could shift

The change at the top "will further accelerate our efforts in that regard", the statement quoted Mr. Amman as saying. He previously worked as the lead of Volkswagen AG Audi brand, as well as Nissan and the company's Infinity brand. The brand rolled out a new crossover, the XT4 at the NY auto show last month and has two other crossovers in the works.

During his tenure at Cadillac, de Nysschen instituted a new naming strategy for the division's products, moved its offices away from GM's nucleus in Detroit to NY, and revamped the company's marketing efforts.

With extensive experience in the global luxury auto market, including stints with BMW, Audi and Infiniti, de Nysschen laid out broad plans for Cadillac's revival after joining the brand in 2014. He spearheaded moving the company's headquarters out of Detroit to New York City.

"Over the last six months Cadillac has watched its cross-town rivals at Lincoln debut SUV after SUV to rave reviews, a script-flip few in the industry saw coming", she said.

However, with the Chinese automotive market booming and more Americans hastily swapping out sedans for crossovers, Cadillac's lone two SUV offerings, the XT5 crossover and Escalade SUV, haven't exactly been raking in the profits for the struggling brand.

"It was a very bold move", de Nysschen told WardsAuto during an interview in Detroit earlier this year. Since then, Carlisle has trotted the globe for GM, serving in Asia between 2007 and 2010 and then running global product planning and US sales operations before returning to Canada as its top executive.

Carlisle began his GM career in 1982 as an industrial engineering co-op student at the Oshawa Truck Assembly Plant.

In De Nysschen's defense, Cadillac launched a full-size sedan, the CT6, just as United States sales were shifting to SUVs. In 2017, GM was number one in automotive retail sales in Canada, with Buick, GMC and Cadillac achieving their best ever sales years.

In a statement today, GM stated that de Nysschen was leaving to "pursue other interests".

"I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury", Carlisle said.

Caldwell said the sales numbers weren't the only sign of trouble at Cadillac, noting that the average Caddy vehicle sat on a GM lot for 112 days during the first quarter of this year, compared to 48 days for Mercedes-Benz, 60 for BMW and 74 for Lincoln, that other struggling USA luxury brand.

In a release, GM said Steve Carlisle will become the new president and senior vice president, while Travis Hester will take over as president and managing director of GM Canada.

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