As a result, kids under the age of 13 end up seeing targeted advertising, which shouldn't be happening.
"The rampant potential violations that we have uncovered point out basic enforcement work that needs to be done".
They added that it would not be hard for Google to augment their research to detect the apps and the developers that may be violating child privacy laws.
As the analysis notes, the Designed for Families program is still an "rdquo & discretionary review procedure; that allows developers to list apps that are compliant under areas and hierarchical classes".
And when it comes to collecting and sending user data, the study found that 2,344 of the 5,855 apps - that's 40 percent of them - did not use Transport Layer Security (TLS) for every transmission containing "identifiers or other sensitive information". At about 57 percent of the 5,855 apps examined, this is not a small number that can be swept under the rug.
"This study, by the authors' own admission, does not claim to identify any actual violation of COPPA". This data is meant for developers so they can create and update their apps according to which Android versions are the most popular, but they also give enthusiasts like us a glimpse into how quickly OEMs are adopting the latest and greatest the platform has to offer. Protecting children's online privacy is very important to us and we are confident that our practices adhere to the law.
As politicians and other critics have noticed organizations within the business that was data-monetization have gained massive earnings since regulators have managed to keep up with the tempo of change.
Looking for help keeping your kids private? "The report is more evidence that Google is thumbing its nose at the on-line privacy legislation that we have".