Well, all we can say about this is it's not much of a surprise.
Kupchak said in a prepared statement Clifford worked "incredibly hard" for the franchise, adding a coaching search for his replacement will commence immediately.
Charlotte earned playoff berths in 2013 and 2016, but slid after the Hornets pushed Miami to a seven-game series in the first round of the 2016 postseason.
Injuries certainly played a role in the Hornets' inability to live up to expectations, and even Clifford himself missed an extended period this season due to health concerns.
With the hiring of Mitch Kupchak as the Hornets new GM, it was only a matter of time before a new head coach was brought in.
The good news for Clifford is that, according to a report from Adrian Wojnarowski, the veteran coach may not be out of a job for long.
Clifford's firing is the latest move for the Hornets, who hired Kupchak Sunday.
Charlotte finished 36-46 despite what Clifford on Wednesday called his most talented team. He finished with a regular-season record of 196-214 (.478 winning percentage).
"You can't have too many guys on the floor who can't guard their positions", Clifford said.