YouTube is cracking down on content that features guns, adding its name to the list of companies who are changing their firearm policies in the wake of last month's mass shooting at a high school in Parkland, Florida that killed 17 people. After the company has been criticized for not paying artists and recording companies enough, they are looking to silence all the "noise" by forcing listeners to pay for a subscription.
Another gun channel on YouTube, with over 130,000 subscribers, said half of their videos violated the rules. You'll also find sites dedicated to allowing you to watch YouTube videos without any "frustrating" ads. YouTube's latest rules change comes in the wake of a series of hard-hitting decisions by major corporations, such as Delta Air Lines and vehicle rental company Hertz, to cut ties with gun manufacturers and the National Rifle Association.
YouTube has announced that it's working directly with LG, Samsung, Motorola, Nokia and Asus on the new functionality, and that users should expect the feature to start appearing soon. The new service, which is already being used by thousands of Google employees, will "frustrate and seduce" users of YouTube's free service. Google, a division of Alphabet Inc., has sustained the most popular video site and search engine in the world by prioritizing free, easy-to-use services.
The move is the latest in the Google-owned service's efforts to improve its relations with the music industry, which has complained loud and long about its comparatively low royalty payments. So, to convert users, Cohen shared YouTube's new strategy.
"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", he said.
About 33 percent of small businesses lack the means to create a video ad, thus deterring them from advertising digitally, a Lucid Research report said. Pressure is being put on to share more revenue, and YouTube is responding with the creation of a paid service that could bring in significant amounts of new cash flow. "Everyone is drunk on the growth of subscription".