The marriage of Amazon and Whole Foods is bringing more benefits to Amazon Prime members in the Bay Area. Just last month, Amazon rolled Whole Foods deliveries into Prime Now, giving Prime users in some cities around the USA the option to have groceries delivered to their door through the service.
Amazon has wasted little time in taking advantage of its Whole Foods acquisition to scale up its grocery delivery service, nearly immediately lowering prices on Whole Foods items, including deep discounts for Prime customers, and using the brick-and-mortar chain's real estate for various promotions, like Treasure Truck or holiday pop-ups. Alcohol is available in San Francisco, although state regulations prevent alcohol from being delivered in Atlanta.
Amazon plans to offer grocery deliveries from Whole Foods stores in San Francisco, according to people familiar with the matter, expanding a test of the service launched in four other cities. Amazon Prime Members can order their groceries using Prime Now, either online or through the app, and expect a delivery in one to two hours (on orders made between 8 a.m. and 10 p.m.).
The expansion of Whole Foods deliveries, similarly, seems to be running at a quickened pace, as competition with Walmart - which runs a popular grocery pickup service - looms. The company says that it will continue to expand to other regions in the USA throughout 2018, putting even more pressure on other grocery stores to compete.