Ives believes the update was necessary to expand Snapchat's user base.
Celebrity Kim Kardashian's half-sister posted: "sooo does anyone else not open Snapchat anymore?"
Snap Inc. shares have dropped by 12 percent this week, now floating around $17.
On Wednesday, Jenner, who has 24.5 million followers on Twitter, threw shade at Snapchat with a tweet asking if anyone actually used the app anymore. Not just the criticism from the users, there was even a petition signed by 1.2 million people on Change.org calling on the company to repeal the update. Snap is up 19% in 2018 after a solid Q4, but the company has a long way to go to quell concerns in 2018.
"It'll take time for people to adjust, but for me, using it for a couple months, I feel way more attached to the service."".
Citigroup Inc analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a "significant jump" in negative reviews of the app's redesign. "Many "new features" are useless or defeat the original purposes Snapchat has had for the past years".
Shares in Snap, the app's parent company, closed 6% down on the United States stock market after Jenner's post.
The head of the social media at Tank PR, "Right now, there's not much alternative to Snapchat for Generation Z, and while a small percentage of users will be influenced by [Jenner], it won't be the nail in the coffin".
The company has also created its own privacy and search tools to help users find Snaps and store them securely. She told Trading Nation, "I've always been skeptical of Snap because I think it's very hard for them to monetize". "I think it's going to be challenging because they're going to have to move into an older group and I'm not sure that's going to work".
Later on in the day, the new mom posted another message reading "still love you tho snap.my first love", perhaps understanding the huge power of her words.