Look! Tinder To Adopt Bumble's 'Ladies First' Feature

Tinder’s latest feature gives more control to women on the dating app

Tinder’s latest feature gives more control to women on the dating app

With the setting turned on, both men and women have to swipe "yes" before a conversation can start, so women will be able to swipe without any worry of unwanted advances or messages they aren't ready for.

Bumble now has more than 26 million users.

The biggest (well, the only) real difference between this update and Bumble's basis is that it will only be an option, as opposed to a mandatory piece of the platform.

Rival dating app Bumble, originally created to "disrupt traditional gender roles in heteronormative dating", has always required women to message males first.

It won't be available at all, however, until a forthcoming Tinder update is released.

She said: "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great". "The feedback that we've heard is that women don't always want to be forced to make a move, so we want to give people the ability to choose". Once this new feature rolls out, women who opt-in will only receive messages from males they start chatting up first.

Currently, men or women can send the first message on Tinder after a match has been made, which has led to women sharing countless stories of abusive or inappropriate messages from men.

According to MarketWatch, Match Group ended the day with new highs after earnings, likely thanks to the announcement of this new feature. Stay tuned for much more from Tinder coming soon. It also feels like something designed with traditional (aka heteronormative) gender roles in mind.

"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week.

Asked what Bumble thinks of Tinder's move, CEO Whitney Wolfe Herd responded: "We applaud any company making business decisions that empower women".

And the move (apparently) isn't in response to its rival either.

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