So just how many people saw all of the action?
And as Pink put it, despite the "gremlins that got [her] into this mess", it doesn't even matter. An ice storm hit Atlanta during the 2000 Super Bowl, which was played indoors at the now-imploded Georgia Dome. The study by Rockport Analytics predicted there would be a net incremental spending of $338 million dollars in the state.
It was just one of several events across the metro area meant to bring awareness to issues of police brutality, corporate greed and general racism in the Twin Cities.
And there are costs associated with a big event.
"To be the first team to ever host the Super Bowl playing in its own stadium, I think, would be incredibly unique and special", Blank said. Washington beat Buffalo 37-24 in that one, and it was even more one-sided than the score indicated. Partners on the committee include businesses like Best Buy, Ecolab and Hormel Foods.
That's not to say it was entirely free.
Ad Age also notes that E-Trade was a big Super Bowl commercial customer from 2008-2013, but Ad Age cites "following sales declines and a rotating cast of CEOs and creative agencies, the trading company chose to end its streak".
The Philadelphia Eagles winning the Super Bowl was especially exciting for Clarks Summit resident Phil DeSarno who was in the parking lot at U.S. Bank Stadium in Minneapolis with his friend Tom Snyder when the game ended.
But the National Football League was also promised other incentives that are harder to pin down. Paul International Airport, the Minneapolis Star Tribune reports. It's not clear if that request was granted. About 300 people had gathered at a park a couple of miles south of U.S. Bank Stadium, and planned a march that would have them arrive at the stadium near 5 p.m.
"It's like welcoming them into our home and then before going home the child has to break the china", he said in an interview.
Well, today, if an ad is released ahead of time, the Internet makes news travel fast, and now viewers of the Super Bowl will be on the lookout for the ad.