According to Variety, the tech company is upping its price from $10.99 per month to $12.99 per month, an 18 percent increase. The streamer upped its $9.99/month plan to $10.99/month and its $11.99/month plan to $13.99/month.
People who fear an annual Amazon commitment - get ready to pay the price.
Prime membership for students, discounted at half the monthly cost after a six-month trial, rises to $6.49 under the new pricing structure. The Prime Student plan launched this past October.
Subscribers who pay annually won't see an increase as the yearly rate of $99 remains in effect. Amazon said current monthly Prime and Prime Student customers will start paying the new price for renewals after February 18.
Amazon Prime, with its free, two-day delivery service on almost everything that Amazon sells, as well as unlimited streaming of TV shows and movies via Prime Video, has been one of Amazon's most-successful e-commerce options in the company's history. The standalone Prime Video membership, which does include shipping benefits, will remain at $8.99. We will keep introducing new ways to make members' lives even better.
At this point, annual membership fees are not being changed and will remain at $99.
Amazon shares rose sharply on the news, gaining about 1.5 percent in pre-market trading. Exactly how many of those are month-to-month subscribers is unclear.
U.S. Amazon Prime customers on the monthly plan now pay $10.99. Members also took advantage of offers on Amazon, shopping more than 100,000 Lightning Deals with Prime Early Access. On a yearly premise, month to month enrollments will now cost buyers $156 a year.
The investigation, which incorporates information from 500 Amazon clients, gauges Amazon Prime supporters spend twofold the $700 every year the normal non-part spends on the site.