Instagram Quietly Launches New Recommended Posts Feature

New Instagram test adds posts your friends like into your feed

Instagram becomes an interest network with hashtag following

To accompany this update, Instagram has made a decision to implement their "recommended" posts into users' main feeds in hopes of attracting a more widespread option of what you might like. Earlier this month, the platform launched an update that allows users to follow hashtags.

Photo-sharing platform Instagram is introducing a "recommended for you" feature - which was so far being tested within a small group - to all users.

BI Intelligence, Business Insider's premium research service, has put together a report on social media demographics that highlights the key audience demographics for six major social platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest.

This isn't the first time Instagram has offered recommended content. The social media app will now be showing users recommended posts in their feed - a feature that will suggest posts based on those that have been liked by other accounts you follow. Instagram users would have to select the "Explore" section in order to view all the recommended posts on the platform.

The change comes shortly after another update also focused on broadening users' access to content beyond what's being posted to those accounts you explicitly follow.

We're not seeing these in our Instagram feed yet, but we expect them to appear soon.

This feature may already be in the works for several other smartphone applications. After all, even with the "recommended posts" feature, the posts you care about from the accounts you follow will always be available on your feed. Although getting rid of "Recommended for you" isn't an option, temporarily disabling it is.

Instagram says the feature, which is available on both iOS and Android, is now rolling out.

This new section, entitled "Recommend for You", was spotted while in testing earlier this month, according to Tech Crunch.

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