The announcement is a clear sign that Facebook is still going after Snapchat, looking to offer users a Snapchat-like experience inside its own app. Now, instead of just sending your loved ones a static image or standard video, you can spice up your messages with 3D objects that can be dropped anywhere in the vicinity of the camera in your device.
These are "early versions" of World Effects, so you can expect some refinement over time. Facebook's Messenger, which on December 12 announced a brand-new AR-focused feature: World Effects.
Facebook Introduces World Effects AR Feature for Messenger
Facebook is one of the tech giants interested in both VR and AR, and the company is about to make it a lot easier for you to enjoy AR inside its apps. With this new feature, Facebook is trying to make Messenger as fun as possible during the holiday season, while keeping it competitive with the likes of Snapchat and others. So you can put hearts, arrows and word bubbles on anyone and anything, whether they like it or not. For example, place a 3D heart floating above someone's head, or use the arrow to point at an exact object you are talking about. Just open the Messenger Camera from your Inbox or while you're already in a conversation with someone. First announced at the Facebook F8 conference in April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators".
The World Effects technology is built on Facebook's existing AR features like stickers, filters, and masks. It should be available for most users around the World now, so enjoy capturing and sharing all those shenanigans.