U.S. online sales surge, shoppers throng stores ahead of Black Friday

Amazon Vs. Walmart Black Friday 2017 Bargain Wrist Watch Deals

U.S. online sales surge, shoppers throng stores ahead of Black Friday

Big sales are expected on Black Friday, but it may not compare to what's to come on Cyber Monday.

USA shoppers had splurged more than $1.52 billion online by evening time on Thanksgiving.

It's also worth noting that the GameStop discounts listed below won't begin until GameStop's Black Friday sale kicks off on Thursday, November 23rd at 4:00 PM.

Black Friday is the best time to find deeply discounted items across a wide range of product categories including Apple products, TVs, toys, drones, electronics, video games, apparel, appliances and more.

American consumers spent US$30.39 billion online between November 1 and 22, according to Adobe Analytics data, which covers 80 per cent of transactions made with the country's 100 largest e-retailers.

However, the one-day shopping frenzy at malls and stores following American Thanksgiving may be on the decline as some consumers and retailers start to shun the tradition by either opting out entirely or turning to internet shopping instead. That's up almost 18 per cent from the same timeframe previous year. Shopping on mobile has hit record highs this Thanksgiving, representing 61.1% of visits (50.9% of which is coming from smartphones) and 46.2% of revenue, according to Adobe. Online shoppers spent $1.52 billion on Thanksgiving Day, with smartphones accounting for 46 percent of all traffic to USA retail websites, according to Adobe Analytics data. "Retailers know this is where the audience is now and are delivering better experiences", Mickey Mericle, vice president, marketing and customer insights at Adobe, wrote to Retail Dive.

"It was better than a normal Friday".

So whether you fearless the malls and stores or decide to click your way through your shopping list, have fun and good luck with the discounts. In fact, smartphones account for just under half of all e-commerce traffic this year.

When are Black Friday sales in full swing?

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